Harness the Power of E-Commerce: Top 18 High-Demand Products in India for 2024

In India, online shopping is becoming more and more popular, with a staggering percentage of suppliers and shoppers signing up every day. Statistics indicate that by 2030, the Indian e-commerce market is expected to be worth 350 billion US dollars. 

One of the most popular products being sold online is clothing. The largest segment will be clothing in the upcoming years. Mobile phones, consumer electronics, footwear, convenience food, health supplements, cosmetics, personal hygiene goods, kitchenware, home décor, and more are among the other products that are in great demand among online shoppers. Let's examine the whole list of goods that are in high demand in India.

Products in High Demand to Sell in 2024

1. Clothes
2. Cell phones
3. Novels 
4. Stationary
5. End-user devices
6. Accessories for fashion, jewelry, and shoes
7. Beauty items
8. Software and accessories for computers
9. Games and toys
10. Keys to personal hygiene
11. Items for home décor
12. Chef's Tools
13. Domestic appliances
14. Athletic products
15. Exercise apparatus
16. Quick-service food
17. Nutritional supplements
18. Personalized gifts

1. Clothes

The majority of all things sold online in India are dresses. The sales of clothing and dress materials account for nearly one-third of the overall revenue made from online sales. Men's clothes, women's outfits, and children's dresses are all considered apparel. In an effort to draw in more clients, fashion labels are flooding the internet with their catalogs and offering year-round discounts. Everyone can find something on the internet, whether it's a trend, niche, or high couture.

2. Cell phones

On ecommerce websites, mobile phones are fashionable products for sale. Every model and brand that is offered on the open market is also offered for sale online. Before purchasing the phone of their choosing, consumers can quickly and easily compare devices online. With 600 million cell phones sold in India as of July 2022, they rank among the most popular goods there. The smartphone market in India has been driven by rising disposable income, more affordable internet, and the desire for constant communication.

3. Novels 

Purchasing a book from an offline retailer may take a lot of time. Customers can find a seller of the titles they want on eCommerce sites more easily and at a lower cost. Books from Indian and international publishers, both fiction and educational, can be found on e-commerce platforms. Sales of self-help, motivational, and DIY books surged during the pandemic.

4. Stationary

Numerous companies have been offering stationery for sale online since the lockdown. Customized, print-on-demand, and humorous stationery that is uncommon in stores can be sold online. Stationery and office supplies have skyrocketed as businesses reopen after nearly a two-year hiatus.

5. End-user devices

eCommerce websites are great places to buy and sell consumer electronics, including digital cameras, refrigerators, TVs, and home theatre systems. India is predicted to rank fifth in the world's consumer durable industry by 2025. The market for these items has grown as a result of the release of newer versions and the surge in IoT-enabled consumer gadgets.

6. Accessories for fashion, jewelry, and shoes

Online shopping offers a wide array of footwear options, including shoes, slippers, sandals, and sneakers for both men and women, with an extensive selection of leading global brands. This platform allows shoppers to effortlessly browse through the latest collections, ensuring they find the perfect blend of style, comfort, and quality. Whether it's a pair of sophisticated oxfords or trendy monk straps for men, or elegant stilettos, chic wedges, comfortable ballerinas, and more for women, the options are boundless.

 Additionally, purchasing exclusive jewelry items, from handmade to antique, and featuring styles like lacquer and minakari, has been made hassle-free through e-commerce platforms. Customers can easily select and buy from esteemed global jewelers. Alongside jewellery, fashion accessories are another popular online category, encompassing belts, handbags, purses, wallets, headbands, scrunchies, and watches. Notably, trendy accessories like chokers, midi rings, tattoo sleeves, and scrunches also enjoy high demand, especially among the younger demographic in India.

7. Beauty items

Online sales of skincare products, such as lotions, creams, face masks, moisturizers, and scents, are in high demand. Haircare items on eCommerce sites, such as gel, cream, color, shampoo, dryers, and so on, are in high demand. Consumer demand for cruelty-free goods and skin-friendly cosmetics is rising.

8. Software and accessories for computers

Popular computer products and accessories found in internet marketplaces include desktop computers, disc drives, printers, scanners, mouse, and switches. Customers can purchase the top brands on the market at incredibly low costs. Webcams, laptop coverings, data card readers, portable storage devices, and other desktop gadgets are also well-liked on the internet.

9. Games and toys

Online stores are a toymaker's dream come true. Every toy you could possibly want is available at an e-Store, from the newest remote-controlled vehicles and helicopters to classic games like Snakes-N-Ladders and Scrabble. There is a toy for everyone, including educational toys, mechanical toys, Lego sets, and cuddly toys for infants. Furthermore, toys are available for everyone, not only children. Online retailers offer a wide selection of entertaining and educational toys suitable for kids of all ages, including robotics kits and NERF guns.

10. Keys to personal hygiene

The epidemic has changed how we as consumers make purchases. Essentials for personal hygiene that consumers may have previously selected out of physical stores are now more frequently sought online during the past few years. In addition, the pandemic has raised awareness of personal hygiene, which started with a surge in the demand for hand washes, face masks, sanitizers, disinfectants, and surface cleaners, among other products. Furthermore, there has been an increase in awareness regarding feminine menstrual hygiene, as more women are turning to reusable goods such as cloth pads and menstrual cups.

11. Items for home décor

Home décor is among the most popular products in India and one of the eCommerce market's fastest-growing areas. Indians have a stronger preference for home décor items since they have more disposable income and a keen eye for high-end things. Online stores sell rugs, carpets, wall hangings, flower vases, table mats, tea coasters, drapes, cushion coverings, furniture, and more.

12. Chef's Tools

A lot of people purchase kitchenware, such as storage jars, crockery, cutlery, and utensils, from online markets. Online shoppers can purchase the cookware lines owned by influencers and celebrity chefs. Due to their practicality and longevity, oven-safe and extremely heat-resistant kitchenware has grown in popularity among stay-at-home moms.

13. Domestic appliances

Online shoppers favor this class of products, which includes rice cookers, induction plates, electric irons, kettles, washing machines, microwave ovens, and pressure cookers. Online shoppers are drawn to white goods because they are sometimes offered at steep prices.

14. Athletic products

Indians are becoming more interested in sports outside of the traditional ones, such as rollerblading, boxing, javelin, discus throwing, and skating. You can easily find football and basketball nets, tennis and badminton rackets, cricket bats, football boots, hockey sticks, carom boards, and much more online. Everything is sold online, including corn whole bags and curling brooms, as well as fencing gloves and bikinis. To have what they desire, all they have to do is wish for it.

15. Exercise apparatus

Exercise at home increased during the pandemic. Customers purchased dumbbells, weights, and stretch bands among other exercise equipment. Due to the high demand for these goods, there are many internet purchasers. Those who were unable to visit a gym because of the pandemic purchased fitness gear online. Many consumers have since turned to the Internet to purchase workout equipment. Fitness lovers highly recommend Ohio bars, ellipticals, treadmills, home gyms, and exercise bikes.

16. Quick-service food

Indian consumers are searching for easy-to-cook and eat meals due to their fast-paced lifestyle. Given their appeal to Gen-Z and millennial consumers, pre-cooked meals and ready mixes appear to be the most in-demand goods in India. Convenience food companies, who have little money and time, advertise their products not only online but also through hyperlocal delivery services that run out of dark storefronts.  

17. Nutritional supplements

Health supplements are a relatively new addition to the internet supply. The demand for health supplements has surged in India as a result of many people choosing to use them due to changing lifestyle patterns. Vegan health supplements that are high in antioxidants and devoid of gluten are gaining popularity. Superfoods such as nuts and seeds, high-calorie protein bars, and dietary supplements are offered by online retailers to health-conscious consumers. Online retailers are your best bet for purchasing these kinds of goods.

18. Personalized gifts

Over the past ten years, India's gifting market has experienced tremendous expansion as a result of increased accessibility, speedy fulfillment, and rising ambitions and income levels. Because personalized presents are emotive and easy to buy, they are in high demand among millennials and working professionals. A wide variety of personalized gift items are available, such as apparel, jewellery, mugs, picture frames, flowers, and plants. Corporations that are important players in the giving industry are also targeted by marketers, which is likely to result in recurring bulk orders.

Final Thoughts

India's e-commerce industry is flourishing, and every day, more things are added to the inventory. Now that your product line is getting bigger, it's time to target a certain market. With this list of the top-selling products on the internet, we hope you'll get inspired and launch your online business with ease.

As you explore the vast opportunities of India's e-commerce market, remember that the right partnerships can make all the difference. Gfee.Work is here to support your journey, connecting you with a pool of talented freelancers to help you scale your business. From marketing strategists to graphic designers, our platform makes it easy to find the skills you need to make your online venture a success. Embrace the future of online selling with Gfee.Work and transform your business today.