Freelance digital marketers assist clients in developing, executing, and measuring campaigns
to sell their products or services. To get started in freelance digital marketing, you'll need to
take a few steps, such as creating an audience and connecting with brands.

In this article, we'll go over each step in detail, as well as provide information on what
Freelance digital marketing is, typical earnings, helpful technology to utilize, and how to get
started.

What is freelance digital marketing?

A self-employed contractor who aids one or more firms, organizations, or other clients with
their marketing needs, usually remotely, is referred to as a freelance digital marketer.

● Clients specify job responsibilities, which may include:
● Content creation such as films, blogs, podcasts, and social media posts
● Strategy and planning for social media marketing
● Campaigns for email marketing
● Brand promotion
● Website, blog, and social media channel upkeep
● Strategy and implementation of search engine optimization (SEO)

Definition of Freelancer

A freelancer is someone who works on a project-by-project basis for a firm or client. The
Time commitment varies and might be as little as a few hours or as long as a month.

Freelancers are not considered regular workers because they are often compensated on a
per-project or hourly basis.

Digital marketing definition

A brand and its products or services are promoted to a targeted internet audience through
digital marketing. The goal of digital marketing is to raise brand awareness and engage customers in the hopes of forming long-term customer relationships using digital channels such as blogs, emails, and socially shared films.

Salary and job prospects

The average annual pay of a freelance digital marketer in the United States is $51,785 [2],
according to Glassdoor. Marketing, advertising, and promotions are predicted to expand at a
rate of 10%, which is faster than the average of 5%. Each year through 2031, an estimated
35,300 job opportunities are expected.

How to become a freelance digital marketer?

Building your talents, marketing yourself, and finding clients are all part of the
process of becoming a freelance digital marketer. More specifically, if you want to
work as a freelance digital marketer, here are five measures to take:

1. Choose a specialty that complements your skills.

There are numerous niches within digital marketing. To be successful, consider
Limiting your freelance services to one or two areas that correspond to your strongest
skills. If you appreciate ad strategy and creation, for example, you may specialize in
social media advertising. Marketing specialties could include:

● Content
● Social media
● Email
● Search engine optimization (SEO)
● Mobile
● Affiliate marketing
● Pay-per-click (PPC)
● Marketing Analytics
● Video
● Virtual reality

2. Expand your skill set.

Consider expanding your skill set by taking online classes, video tutorials, or
attending local workshops. For example, the Google Digital Marketing & E-
Commerce Professional Certificate on Coursera can help you earn job-ready abilities
in under six months.

3. Create an internet presence by creating a portfolio
.
You must advertise yourself to become a freelance digital marketer. Ideally,
You'll establish a website that includes a biography, work samples, and a
contact form for possible clients.

Include a brief history of your professional experience, relevant degrees or certificates, and a description of your personality and hobbies in your "About Me" section or biography. Keep it brief, yet professional and smart. Work samples are frequently displayed in a portfolio by freelancers. Highlight the type of work you do in your portfolio so clients know what they can engage you for. Maintain a visually appealing layout with clear formatting that is up to date. Include a contact page that may be accessed from your home page. Include your email address and phone number, as well as connections to your professional social media outlets, such as LinkedIn.

4. Determine your pricing.

To become a self-employed digital marketer, you must first develop a price
structure, which can be hourly, project-based, per day, per retainer, or a
combination of the above. Many freelancers charge by the hour. To begin,
determine your annual salary, the number of hours you intend to work per

week, and the number of weeks you intend to work in a year:

1. Assume you want to earn $60,000 per year and plan to work 40 hours per week for 49 weeks of the year, with three weeks off.

2. Now, divide the number of weeks by the amount of hours you intend to work. 40 hours multiplied by 49 weeks equals 1,960 working hours.

3. To calculate your hourly rate, divide your projected revenue by the number of working hours. $60,000 divided by 1,960 hours equals $30.61 per hour. However, keep in mind that not every hour is billable. Approximately 60 to 85 percent [1] of your time is billable; the remainder is spent on non-billable duties like as answering emails, marketing yourself, and invoicing. To compensate for the loss, you must raise your hourly rate

4. Subtract 40% of your total hours spent for non-billable tasks. 1,960 hours multiplied by 40 equals 784 non-billable hours. 1 960 hours minus 784 nonbillable hours equals 1 176 billable hours.

5. When you subtract 40% of your total time spent, you get 1,176 hours. To acquire a more precise hourly rate, divide your projected revenue by the increased number of hours. $60,000 divided by 1,176 billable hours equals $51.02/hour.

5. Locate clients.
Consider seeking new clients on major freelance websites such as Gfee.Work. You can apply for specific jobs on these sites and utilize your experiences to develop your portfolio. Consider contacting local businesses, or even family or friends' enterprises, to discuss their marketing requirements.

Include a lead magnet on your website, such as an ebook in exchange for an email address. As you amass connections, send a tailored email to begin a dialogue about marketing and your services.
Statista research [3] also lists sources freelancers frequently utilize to find
work:


● Friends and family
● Social media
● Professional contacts
● Online ads
● Online job boards
● Previous employers
● Sharing economy (peer-to-peer) websites or apps
● Local newspapers
● Employment agencies

Clients who use freelance marketers as examples Almost every business uses digital marketing to reach clients, however, the following are some of the most popular industries that engage freelance
digital marketers:
1. Consulting
2. Finance
3. Insurance
4. Education
5. Public Relations and Advertising

What abilities or knowledge are required to work as a freelance digital
marketer?

A formal degree is not required to work as a freelance digital marketer, but certain abilities can help you succeed. Digital marketing spans many distinct areas and typically entails juggling a small number of clients. With that in mind, here are the typical abilities or expertise required:

● Organization
● Time administration
● Communication
● Copywriting
● SEO
● Teamwork
● ability to learn new tools and platforms

A freelance marketing professional's tasks and duties Freelancers choosing this career will be assigned duties and responsibilities that correlate to distinct marketing objectives. Here are some of the daily duties you will most likely perform:

● Communicate with clients and create a project plan for each one.
● Plan or extend marketing initiatives
● Create material for the company's website, blog, and social media outlets.
● Create content calendars.
● Create and manage social media advertisements
● Create and distribute email marketing campaigns.
● Increase brand recognition by organizing organized events.
● Keep track of and report on campaign metrics.
● Keep up with marketing trends.
● Make suggestions for marketing enhancements.



 

" autocomplete="off" >

4. Determine your pricing.

To become a self-employed digital marketer, you must first develop a price
structure, which can be hourly, project-based, per day, per retainer, or a
combination of the above. Many freelancers charge by the hour. To begin,
determine your annual salary, the number of hours you intend to work per

week, and the number of weeks you intend to work in a year:

1. Assume you want to earn $60,000 per year and plan to work 40 hours per week for 49 weeks of the year, with three weeks off.

2. Now, divide the number of weeks by the amount of hours you intend to work. 40 hours multiplied by 49 weeks equals 1,960 working hours.

3. To calculate your hourly rate, divide your projected revenue by the number of working hours. $60,000 divided by 1,960 hours equals $30.61 per hour. However, keep in mind that not every hour is billable. Approximately 60 to 85 percent [1] of your time is billable; the remainder is spent on non-billable duties like as answering emails, marketing yourself, and invoicing. To compensate for the loss, you must raise your hourly rate

4. Subtract 40% of your total hours spent for non-billable tasks. 1,960 hours multiplied by 40 equals 784 non-billable hours. 1 960 hours minus 784 nonbillable hours equals 1 176 billable hours.

5. When you subtract 40% of your total time spent, you get 1,176 hours. To acquire a more precise hourly rate, divide your projected revenue by the increased number of hours. $60,000 divided by 1,176 billable hours equals $51.02/hour.

5. Locate clients.
Consider seeking new clients on major freelance websites such as Gfee.Work. You can apply for specific jobs on these sites and utilize your experiences to develop your portfolio. Consider contacting local businesses, or even family or friends' enterprises, to discuss their marketing requirements.

Include a lead magnet on your website, such as an ebook in exchange for an email address. As you amass connections, send a tailored email to begin a dialogue about marketing and your services.
Statista research [3] also lists sources freelancers frequently utilize to find
work:


● Friends and family
● Social media
● Professional contacts
● Online ads
● Online job boards
● Previous employers
● Sharing economy (peer-to-peer) websites or apps
● Local newspapers
● Employment agencies

Clients who use freelance marketers as examples Almost every business uses digital marketing to reach clients, however, the following are some of the most popular industries that engage freelance
digital marketers:
1. Consulting
2. Finance
3. Insurance
4. Education
5. Public Relations and Advertising

What abilities or knowledge are required to work as a freelance digital
marketer?

A formal degree is not required to work as a freelance digital marketer, but certain abilities can help you succeed. Digital marketing spans many distinct areas and typically entails juggling a small number of clients. With that in mind, here are the typical abilities or expertise required:

● Organization
● Time administration
● Communication
● Copywriting
● SEO
● Teamwork
● ability to learn new tools and platforms

A freelance marketing professional's tasks and duties Freelancers choosing this career will be assigned duties and responsibilities that correlate to distinct marketing objectives. Here are some of the daily duties you will most likely perform:

● Communicate with clients and create a project plan for each one.
● Plan or extend marketing initiatives
● Create material for the company's website, blog, and social media outlets.
● Create content calendars.
● Create and manage social media advertisements
● Create and distribute email marketing campaigns.
● Increase brand recognition by organizing organized events.
● Keep track of and report on campaign metrics.
● Keep up with marketing trends.
● Make suggestions for marketing enhancements.



 

" autocomplete="off" >

Freelance digital marketers assist clients in developing, executing, and measuring campaigns
to sell their products or services. To get started in freelance digital marketing, you'll need to
take a few steps, such as creating an audience and connecting with brands.

In this article, we'll go over each step in detail, as well as provide information on what
Freelance digital marketing is, typical earnings, helpful technology to utilize, and how to get
started.

What is freelance digital marketing?

A self-employed contractor who aids one or more firms, organizations, or other clients with
their marketing needs, usually remotely, is referred to as a freelance digital marketer.

● Clients specify job responsibilities, which may include:
● Content creation such as films, blogs, podcasts, and social media posts
● Strategy and planning for social media marketing
● Campaigns for email marketing
● Brand promotion
● Website, blog, and social media channel upkeep
● Strategy and implementation of search engine optimization (SEO)

Definition of Freelancer

A freelancer is someone who works on a project-by-project basis for a firm or client. The
Time commitment varies and might be as little as a few hours or as long as a month.

Freelancers are not considered regular workers because they are often compensated on a
per-project or hourly basis.

Digital marketing definition

A brand and its products or services are promoted to a targeted internet audience through
digital marketing. The goal of digital marketing is to raise brand awareness and engage customers in the hopes of forming long-term customer relationships using digital channels such as blogs, emails, and socially shared films.

Salary and job prospects

The average annual pay of a freelance digital marketer in the United States is $51,785 [2],
according to Glassdoor. Marketing, advertising, and promotions are predicted to expand at a
rate of 10%, which is faster than the average of 5%. Each year through 2031, an estimated
35,300 job opportunities are expected.

How to become a freelance digital marketer?

Building your talents, marketing yourself, and finding clients are all part of the
process of becoming a freelance digital marketer. More specifically, if you want to
work as a freelance digital marketer, here are five measures to take:

1. Choose a specialty that complements your skills.

There are numerous niches within digital marketing. To be successful, consider
Limiting your freelance services to one or two areas that correspond to your strongest
skills. If you appreciate ad strategy and creation, for example, you may specialize in
social media advertising. Marketing specialties could include:

● Content
● Social media
● Email
● Search engine optimization (SEO)
● Mobile
● Affiliate marketing
● Pay-per-click (PPC)
● Marketing Analytics
● Video
● Virtual reality

2. Expand your skill set.

Consider expanding your skill set by taking online classes, video tutorials, or
attending local workshops. For example, the Google Digital Marketing & E-
Commerce Professional Certificate on Coursera can help you earn job-ready abilities
in under six months.

3. Create an internet presence by creating a portfolio
.
You must advertise yourself to become a freelance digital marketer. Ideally,
You'll establish a website that includes a biography, work samples, and a
contact form for possible clients.

Include a brief history of your professional experience, relevant degrees or certificates, and a description of your personality and hobbies in your "About Me" section or biography. Keep it brief, yet professional and smart. Work samples are frequently displayed in a portfolio by freelancers. Highlight the type of work you do in your portfolio so clients know what they can engage you for. Maintain a visually appealing layout with clear formatting that is up to date. Include a contact page that may be accessed from your home page. Include your email address and phone number, as well as connections to your professional social media outlets, such as LinkedIn.

4. Determine your pricing.

To become a self-employed digital marketer, you must first develop a price
structure, which can be hourly, project-based, per day, per retainer, or a
combination of the above. Many freelancers charge by the hour. To begin,
determine your annual salary, the number of hours you intend to work per

week, and the number of weeks you intend to work in a year:

1. Assume you want to earn $60,000 per year and plan to work 40 hours per week for 49 weeks of the year, with three weeks off.

2. Now, divide the number of weeks by the amount of hours you intend to work. 40 hours multiplied by 49 weeks equals 1,960 working hours.

3. To calculate your hourly rate, divide your projected revenue by the number of working hours. $60,000 divided by 1,960 hours equals $30.61 per hour. However, keep in mind that not every hour is billable. Approximately 60 to 85 percent [1] of your time is billable; the remainder is spent on non-billable duties like as answering emails, marketing yourself, and invoicing. To compensate for the loss, you must raise your hourly rate

4. Subtract 40% of your total hours spent for non-billable tasks. 1,960 hours multiplied by 40 equals 784 non-billable hours. 1 960 hours minus 784 nonbillable hours equals 1 176 billable hours.

5. When you subtract 40% of your total time spent, you get 1,176 hours. To acquire a more precise hourly rate, divide your projected revenue by the increased number of hours. $60,000 divided by 1,176 billable hours equals $51.02/hour.

5. Locate clients.
Consider seeking new clients on major freelance websites such as Gfee.Work. You can apply for specific jobs on these sites and utilize your experiences to develop your portfolio. Consider contacting local businesses, or even family or friends' enterprises, to discuss their marketing requirements.

Include a lead magnet on your website, such as an ebook in exchange for an email address. As you amass connections, send a tailored email to begin a dialogue about marketing and your services.
Statista research [3] also lists sources freelancers frequently utilize to find
work:


● Friends and family
● Social media
● Professional contacts
● Online ads
● Online job boards
● Previous employers
● Sharing economy (peer-to-peer) websites or apps
● Local newspapers
● Employment agencies

Clients who use freelance marketers as examples Almost every business uses digital marketing to reach clients, however, the following are some of the most popular industries that engage freelance
digital marketers:
1. Consulting
2. Finance
3. Insurance
4. Education
5. Public Relations and Advertising

What abilities or knowledge are required to work as a freelance digital
marketer?

A formal degree is not required to work as a freelance digital marketer, but certain abilities can help you succeed. Digital marketing spans many distinct areas and typically entails juggling a small number of clients. With that in mind, here are the typical abilities or expertise required:

● Organization
● Time administration
● Communication
● Copywriting
● SEO
● Teamwork
● ability to learn new tools and platforms

A freelance marketing professional's tasks and duties Freelancers choosing this career will be assigned duties and responsibilities that correlate to distinct marketing objectives. Here are some of the daily duties you will most likely perform:

● Communicate with clients and create a project plan for each one.
● Plan or extend marketing initiatives
● Create material for the company's website, blog, and social media outlets.
● Create content calendars.
● Create and manage social media advertisements
● Create and distribute email marketing campaigns.
● Increase brand recognition by organizing organized events.
● Keep track of and report on campaign metrics.
● Keep up with marketing trends.
● Make suggestions for marketing enhancements.